These luxury leather bags were designed by Bill Amberg for the Johnnie Walker Blue Label brand. I was asked by Diageo to work directly with their designers to create a series of visualisations of the finished products.
By creating 100% CGI versions of the products both the designers and the end client were able to explore different material finishes, stitches & details, as well as use the images in marketing materials, before the manufacturing of the physical products had begun.
Client - Diageo/Johnnie Walker
Designer - Bill Amberg/Lior Kristal
Designer - Bill Amberg/Lior Kristal
CGI - AJ Jefferies