![](https://cdn.myportfolio.com/d505f794-a309-4fa2-8c8d-8c79e681c0f8/da6743a3-8da0-4926-907d-c131a1e222eb_rw_1200.jpg?h=f30aee5fcd29429d994604765070979e)
These luxury leather bags were designed by Bill Amberg for the Johnnie Walker Blue Label brand. I was asked by Diageo to work directly with their designers to create a series of visualisations of the finished products.
![](https://cdn.myportfolio.com/d505f794-a309-4fa2-8c8d-8c79e681c0f8/e996217b-db10-40ab-955e-14748867c2a6_rw_1200.jpg?h=bdd5ed869a2c7bc9fed045b43f6dcb88)
![](https://cdn.myportfolio.com/d505f794-a309-4fa2-8c8d-8c79e681c0f8/feaa4098-11dd-4471-ae1c-c8faa8907c29_rw_1920.jpg?h=51574fedb9d26c9f5bbdb5ee4d45e631)
![](https://cdn.myportfolio.com/d505f794-a309-4fa2-8c8d-8c79e681c0f8/4885da85-1a33-4512-b7a4-93e7a5755acb_rw_1920.jpg?h=f1cdbe3733d30b90d7a6462cab794069)
By creating 100% CGI versions of the products both the designers and the end client were able to explore different material finishes, stitches & details, as well as use the images in marketing materials, before the manufacturing of the physical products had begun.
![](https://cdn.myportfolio.com/d505f794-a309-4fa2-8c8d-8c79e681c0f8/e982a649-1ffa-48d1-8ea6-acab7d0fc1d2_rw_1920.jpg?h=12e299776dfe48e22993a964c135c21c)
![](https://cdn.myportfolio.com/d505f794-a309-4fa2-8c8d-8c79e681c0f8/9e858c06-970b-4157-8d08-daa5d52a2787_rw_1920.jpg?h=dacff250b2c6d2a69d06cc44b8130472)
Client - Diageo/Johnnie Walker
Designer - Bill Amberg/Lior Kristal
Designer - Bill Amberg/Lior Kristal
CGI - AJ Jefferies