I was honoured to be involved in the Scouts rebrand in 2018, specifically creating some CGI interpretations of the new, simplified Fleur-de-lis shape. Here are some of the versions I have created with themĀ over the years.
![](https://cdn.myportfolio.com/d505f794-a309-4fa2-8c8d-8c79e681c0f8/fcde131c-8b8c-4f36-9744-0dfbc6bae99f_rw_1920.jpg?h=6637e3263dc26beb66a1faf9d10dba0a)
![](https://cdn.myportfolio.com/d505f794-a309-4fa2-8c8d-8c79e681c0f8/e6e4f13f-73ec-4865-a78a-eb48cb900683_rw_1920.jpg?h=1a0b22f08f3151c4dfa5be779baa622f)
![](https://cdn.myportfolio.com/d505f794-a309-4fa2-8c8d-8c79e681c0f8/1923f96e-c5b0-4f0b-a6a5-565323b2e356_rw_1920.jpg?h=9038a186d085d3f10dd3cf9664be5525)
![](https://cdn.myportfolio.com/d505f794-a309-4fa2-8c8d-8c79e681c0f8/b8661f5e-b3f7-445f-8b24-9a1f00f0f7a6_rw_1920.jpg?h=28361669abf2c406fb10602afb2dd323)
![](https://cdn.myportfolio.com/d505f794-a309-4fa2-8c8d-8c79e681c0f8/ac7bf255-8fe2-4664-8da9-4f7151c01b69_rw_1920.jpg?h=dc21d6181b7aa85449e822b1ac9db84c)
![](https://cdn.myportfolio.com/d505f794-a309-4fa2-8c8d-8c79e681c0f8/29c9051f-9132-4791-aabf-2d85f87f9944_rw_1920.jpg?h=2bef075be9cfe92fb04a5d370f6001a6)
![](https://cdn.myportfolio.com/d505f794-a309-4fa2-8c8d-8c79e681c0f8/51dd8f1a-8a84-43b6-938b-81b364b4391d_rw_1920.jpg?h=5e698c3693b5a83d907e1fe70cde2eef)
![](https://cdn.myportfolio.com/d505f794-a309-4fa2-8c8d-8c79e681c0f8/3fbc1d6b-27eb-44ce-a05c-1dccc83c9a14_rw_1920.jpg?h=a00e9da61191a30cb6cb935f5f2ae89b)
![](https://cdn.myportfolio.com/d505f794-a309-4fa2-8c8d-8c79e681c0f8/7c5bea83-74dc-4ad8-b0b0-5e5ffb41dc89_rw_1920.jpg?h=873cbe29c05bab27dd34622f8e903751)
![](https://cdn.myportfolio.com/d505f794-a309-4fa2-8c8d-8c79e681c0f8/b5e24736-1958-477b-be7f-af76d9dddabc_rw_1920.jpg?h=7df7aa7e302cc0d2439fabb1657deb4b)
Client : The Scouts Association
Crative direction : Kevin Yeates
CGI, design & retouching : AJ Jefferies
Crative direction : Kevin Yeates
CGI, design & retouching : AJ Jefferies