These were three fun characters I created to accompany an article in Women's Health magazine about the potential pitfalls of the Keto diet.
![](https://cdn.myportfolio.com/d505f794-a309-4fa2-8c8d-8c79e681c0f8/733d4e6f-7d9c-4306-873d-d9912683b6bf_rw_1200.jpg?h=527419ee746a3dee238df3dfca950250)
I've lost a stone!
![](https://cdn.myportfolio.com/d505f794-a309-4fa2-8c8d-8c79e681c0f8/d7101fa8-5e99-47ea-8a31-1df8f6e96a32_rw_1200.jpg?h=229f21348cf2a67d8ba5ea2ad9b1ec53)
![](https://cdn.myportfolio.com/d505f794-a309-4fa2-8c8d-8c79e681c0f8/7669a1b7-1548-4c09-96f7-70edf9d1ed9d_rw_1200.jpg?h=913bacb6c7e56c32c720aaf678e1afdc)
Client : Women's Health magazine
Art Director : Adam Gerrard
Design and illustration : AJ Jefferies
Art Director : Adam Gerrard
Design and illustration : AJ Jefferies